Austerity vs Simplicity

Greens favor reducing consumption as one means of minimizing damage to the environment, and Conservative have a dysphemism they like to use to describe this approach. It is austerity. I suggest the words:

1. clean
2. light
3. simple
4. elementary
5. manageable
6. uncomplicated
7. unpretentious
8. balanced
9. uncluttered
10. no fine print
11. unadulterated
12. modest
13. controlled
14. uncontaminated
15. spotless